Daniel van Tonder on LinkedIn: Someone told me that if a book doesn't become a bestseller, it cannot be… | 28 comments (2024)

Daniel van Tonder

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Someone told me that if a book doesn't become a bestseller, it cannot be good by definition.Well, sadly the publishing world is not a meritocracy. Publishers do not invest into marketing most books they put out, and many will not even appear on shelves - to say nothing of indie publishing.No, becoming a bestselling author and becoming a good author are not the same thing. Many of the greatest authors, composers, painters and so on are not even known about in their time, and a chunk of those who were got famous for other reasons.On the other hand, bestsellers are well targeted, funded and distributed books that are easy to consume, but don't necessarily have staying power.Always be objective about your work, and what you are trying to accomplish. There is no shame in never having sold a single copy, and nor should you idolise anyone just because they have sold a million.Hell, most of the bad and self-contradictory advice on writing out there comes from bestselling authors, who a lot of the time don't realise how much luck and trends played a part in their success, thinking their words are magic, and people believing them because of their status.This is not healthy, for us or literature as a whole. Let's start applying some uncommon sense.

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Jennifer G.

YA Author - Author of 'The Beaumont Egalitarian Society' and 'Call Me Rumple'

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Yes, yes, and even more yes! I'm currently going through a period of severe doubt (not helped by the hundredth rejection—this time a reason was given related to the marketability of my novel). I know it's immodest to say this, but I know I can write. My work isn't for everyone, and yes, I can always improve (I will never profess to be the best author who's walked this Earth and never will), but I know my readers enjoy my work. It allows them to escape from the real world, even if they have to eventually return. I do wish more people would read my work, and I do wish I could achieve my dream of being traditionally published, but I detest people looking down on me for not being a 'best seller'—I'm not in the 'club.' I also hate that authors (with the exception of a few lucky enough to slip through) now have to have a million followers on social media before they're considered good enough. Just writing a book in itself is a huge accomplishment, something I'd NEVER thought possible.(Sorry, didn't mean to go on a tangent there, but this post really spoke to me. Thank you for speaking about it and restoring my hope.)

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John Balfour

Writer, photographer

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It's a cruel joke that often those with the greatest talent will be unknown in their time, and even more cruel that they would doubt themselves for failing to be published; or, if published, unsuccessful. All while the mediocre (or outright bad) is acclaimed and praised.

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Eliza F.

Storyteller

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Somehow your posts show up right when I need to see/hear them. It's easy to get caught in this sort of comparison trap with other authors. You're right, though. Often luck is an important part in their success, as with anyone's.

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Aritra Mukherjee

Helping Busy Founders & Coaches Get More Clients | LinkedIn Ghostwriter | 20+ Happy Clients | Ex-Organic Buzz

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Quality isn't defined by popularity. Bestsellers often rely on marketing, not merit. Don't idolize sales figures; focus on craft.

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Patricia Audrey Hakim

--A Note To Think About... I believe in a smile, a soulful sound and a touching word.

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We are missing out on so many hidden gems.

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Lee Hornbrook

Editor and Writing Coach: Inspiring you to tell your story your way, with a little help. The Writing Prof Editorial Services (Developmental Editing, Line and Copy Editing, Proofreading, Manuscript Assessment.)

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What is a “good author”? Morally good? Good writer? Shows up on time for readings and book signings? I have soooo many questions.

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Terri Eevy

Technical & Business Writer | Copyeditor | Budding Novelist

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Dan Lyndon you embody the spirit of helping, enlightening, and sharing. Your posts are brilliant! Thank you 😊

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Keng Tiong Ng

Engineer turned Author

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As an indie author myself, I derive satisfaction in what I write and a personal sense of achievement at having tried instead of just dreaming it.Personal worth is found in growing out of our comfort zone and attempting things outside our norm or circles. I was an engineer for 30+ years but decided to call it quit and pursue my passion of writing. Never look back ever since... ;)

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Kalash Thapa

Creative Writer| Editor| Voracious reader

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So well put. Being a bestseller is not a parameter for your creativity. Please rise above it:)

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