Statistics report about global social network usage
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This report presents global insights and statistics on social networks paying specific attention to market leaders Facebook, Instagram, and TikTok. The report also has a regional overview of social media usage, social media marketing and advertising, and contains a spotlight chapter on social media subscriptions.
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Table of contents
Overview
4
- Basic Statistic Worldwide digital population 2024
- Premium Statistic Number of global social network users 2017-2028
- Premium Statistic Global social network penetration 2019-2028
- Premium Statistic Social media revenue of selected companies 2023
Regional overview
5
- Basic Statistic Social network users in selected countries in 2023 and 2029
- Basic Statistic Distribution of global social media users 2022, by region
- Premium Statistic Social media: global penetration rate 2024, by region
- Basic Statistic Number of worldwide social media users 2023, by region
- Basic Statistic Social media: active usage penetration in selected countries and territories 2024
Leading social media
6
- Basic Statistic Global social networks ranked by number of users 2024
- Premium Statistic Most downloaded social media apps worldwide 2022
- Premium Statistic Leading iPhone social media apps worldwide 2023, by downloads
- Premium Statistic Leading iPhone social media apps worldwide 2022, by revenue
- Premium Statistic Leading Android communication apps worldwide 2022, by downloads
- Premium Statistic Leading Android communication apps worldwide 2022, by revenue
Usage
4
- Premium Statistic Leading social media usage reasons worldwide 2023
- Basic Statistic Average daily time spent on social media worldwide 2012-2024
- Basic Statistic Media usage in an online minute 2023
- Premium Statistic Social media as a news outlet worldwide 2023
Facebook
8
- Premium Statistic Facebook users worldwide 2017-2027
- Basic Statistic Countries with the most Facebook users 2024
- Basic Statistic Facebook: Countries with the highest Facebook reach 2024
- Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
- Basic Statistic Facebook: number of daily active users worldwide 2011-2023
- Basic Statistic Most popular Facebook fan pages globally 2023
- Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
- Premium Statistic Facebook brand post engagement 2023, by vertical
Instagram
6
- Premium Statistic Instagram: countries with the highest audience reach 2024
- Basic Statistic Instagram: distribution of global audiences 2024, by age group
- Basic Statistic Instagram: distribution of global audiences 2024, by age and gender
- Basic Statistic Instagram accounts with the most followers worldwide 2024
- Basic Statistic Instagram: favorite types of posts for global users 2023
- Basic Statistic Instagram: most popular posts as of 2024
TikTok
8
- Basic Statistic TikTok global quarterly downloads 2018-2023
- Premium Statistic Countries with the most TikTok users 2024
- Premium Statistic TikTok: distribution of global audiences 2024, by gender
- Premium Statistic TikTok: distribution of global audiences 2024, by age and gender
- Premium Statistic Most popular TikTok users worldwide 2024
- Basic Statistic Most liked TikTok videos of all time 2023
- Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
- Premium Statistic TikTok leading hashtags worldwide 2024, by post views
Data requests
5
- Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2023
- Basic Statistic Facebook user data requests from federal agencies & governments H1 2023, by country
- Basic Statistic U.S. Facebook data requests from government agencies 2013-2023
- Basic Statistic Snapchat: user data requests by U.S. federal authorities 2014-2023
- Basic Statistic TikTok: account removed 2020-2023, by reason
Social media marketing and advertising
10
- Premium Forecast Largest social media advertising markets worldwide 2022
- Premium Statistic Social network ad spending per user worldwide 2017-2027
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Benefits of social media marketing worldwide 2023
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Social media platforms with highest ROI worldwide 2023
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Spotlight: Social media subscriptions
4
- Basic Statistic Global social media subscriptions comparison 2023
- Premium Statistic X/Twitter Premium subscriber count 2023
- Premium Statistic Snapchat: global subscription users 2023
- Basic Statistic U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
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