Wie können Sie Suchmaschinenwerbung nutzen, um den E-Commerce-Umsatz in schwachen Zeiten zu steigern? (2024)

The conventional concept says that when sales are low, you should focus more on conserving your cash by cutting down on advertising. Instead of cutting down on advertising, try to:Analyze traffic and lead volume over your slow periods in the pastAnalyze PPC performance over your slow sales PeriodsFind new sources of queries and leads –that become active during your slow sales periods and tap into an entirely new market segmentRemove Poorly performing keywords & ad copies Make new ad copies that attract your target audienceAdjust your Bid and Budget according to your goals and strategy

Übersetzt

(bearbeitet)

Saisonale Schwankungen gleicht man am effektivsten über das Produktportfolio aus. Es gibt Sommer- und Winterprodukte, aber auch Kategorien, die das ganze Jahr performen. Marketing fängt bei Produkt- und Portfolioentwicklung an. Ist dies nicht möglich, können Keywords und Anzeigentexte für Saisonale Ereignisse genutzt werden.

In my personal experience, seasonal adjustments are very effective during slow periods. We can achieve them through forecasting and historical data. Since they provide adaptability we can easily incorporate them into our strategy. Our bid adjustments will be information based backed by data-driven approach that aligns with market trends both current and predictable. We can achieve campaign optimization and stable position in the market through this proactive approach.

Übersetzt

Para ajustar pujas y presupuestos tenemos que analizar nuestros datos históricos y cruzarlo con nuestros datos de procesos complementarios, solo así podremos calcular nuestro retorno de inversión.

Übersetzt

A veces, por pensar mucho en el contenido del anuncio y la pagina de destino nos olvidamos de conectar correctamente ambas partes por eso, la probabilidad y la tasa de conversión son muy bajas.

Übersetzt

The best source for ad copy is customer reviews! Study what customers are saying about your product (why do they love it?) -- take those testimonials to use the language of the people and write some catchy headlines that capture the attention of your intended audience.

Übersetzt

Segmenting or targeting audience is very important. Use keywords which relates to your audience. Otherwise if you run ads to non-interested audience, it might lead to low conversions and high and customer acquisition cost.Example - if you are selling iPhone, make sure you show the ads to high bill value audience. Or Like other example - If you are selling fashion, make sure you target male/female, age group to whom design will attract.This is the homework you need to do before running ads.You can take help from Payment gateway like PAYU as they have own analytics team which will guide and share exact audience you should target.

Übersetzt

Ah, segment and target your audience - the marketer's mantra. Let's get real, this isn't just a step, it's the whole staircase. Using basic targeting like location and device? That's marketing kindergarten. The real play is in understanding the nitty-gritty of your audience's behaviors and their journey stage. RLSA? That's just stalking made sophisticated. And similar audiences? It's like shooting fish in a barrel, but the fish are your potential customers. The bottom line is, segmenting isn't just about being relevant; it's about making your audience feel like you read their diary – in a totally non-creepy way, of course. Welcome to the art of personalized ads, where being generic is the cardinal sin.

Übersetzt

Dig into the data and get very specific. I had a client who was very popular in one specific town. It was that level of micro targeting. We decided to focus on the products that were being sold in that town for a dedicated campaign. That was met with success!Another client had a tough decision: they were a brand that was present on a national level. We uncovered insights that showed that specific areas where there were no brick-and-mortar stores from competitors had greater average order values than more densely populated urban centers. Once again, we opted to really segment things according to that insight and had great success with campaigns that highlighted fast delivery.

Übersetzt

Due to some of the built in limitations in GA4 demonstrating standardized reporting has become slightly more challenging in the last few months. Supplement your GA4 install with customizable reports from Looker Studio to bring top line metrics front and center.

Übersetzt

For Amazon sellers, I've found the best tool for dashboarding / reporting and managing bids is AdLabs which was built by Amazon Advertising managers for Amazon Advertising managers. Of course, you can't ever go wrong with using the simple native reports that come directly from Amazon (e.g., Advertised Product Reports, Search Term Reports, etc.)

Übersetzt

Linking your offer ad copy to landing pages with the same offer copy plus additional details will unlock positive results for your business. Misalignment of message will lose trust and customers just as quickly!

Übersetzt

In addition to all the helpful contributions here. Slower periods are a great opportunity for E-commerce brands to "RRRecover" from slower sales.#1. Research - analyse your existing customer behaviours and their intent, spot trends, analyse traffic and top PDPs, optimise traffic funnels and checkout flows etc. #2. Remarket - now that you know your customers better, offer them personalised cross-sells and upsells, or simply just educate them.#3. Reward - show appreciation and re-engage existing customers by thanking them with rewards and coupons they can redeem with you. Essentially, the slow periods are the perfect time to double down on your existing customers, and the best part is it's 5x cheaper than trying to acquire a new one!

Übersetzt

In slow sales seasons, think of search advertising like inviting friends to a hidden gem – tweak your targeting to find those who haven't discovered your store yet. Craft ad stories that resonate, like telling a friend about a great deal. Test out different ad styles, it's like finding the perfect conversation starter. By making your ads more personal and engaging, you're essentially making new friends (customers) during the slow dance of sales.

Übersetzt